You don't have to be a rocket scientist to understand that if you keep doing something that doesn't work while expecting a different result you really must be a masochist!
The problem with sending the same "loser" application to employers is that it raises doubts about your employability. This example below will show you what I mean.
Let me introduce David the Masochist...
David has been applying for positions with us for over a year. He was also applying to other companies using the same cover letter. How do we know this? 1: He never used our name in his application letter, and 2: We asked him.
Also ? because he keeps applying to us we can assume he hasn't been offered a job from anyone else. This also raises serious doubts in our mind as to David's employability. If he was any good he should have a job by now.
Can you relate to David's situation? If so, then let me show you the simple strategy that turned David's life around. I rang him and asked him why he kept sending the same unsuccessful application to us and everyone else when it obviously wasn't doing the job. He was dumbfounded. It never occurred to him that his APPLICATION was a failure.
He was taking it personally ? he thought HE was a failure.
He had been on benefits for a good while simply because his application letter and resume weren't performing. I suggested he try a new, updated application to see whether I was right. The end result? He had three interviews within the first week of trying a new approach.
In summary: If you are sending the same sort of letter or resume to each job and you're not getting interviewed then change something!.
It's not YOU that an employer rejects, it's simply your application that's being rejected. You know you can do the job, you wouldn't be applying if you couldn't do it. So don't take this rejection personally.
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