Between The Lines Of a Job Ad


Interestingly, an employer will tell you exactly the benefits and results they're looking for in their job ads -- but you have to read between the lines to be able to find them. Let me explain:

When you see a job posting it may list things like:

Good communications skills
Must have college degree
Self-motivated
Excellent phone manner
X years' experience

This tells you what the business wants, but doesn't tell you what it wants those skills for. And that's the key!

Always look at the skills listed in an ad and ask yourself: 'What would they want those skills for?'. Then look at your own skills and experiences, and address in your application how they can help the employer.

Take 'must have 5 years experience' for example.

What would they want that experience for?
Maybe because the employer feels that you need that length of time to operate the machinery, equipment, computer, software or whatever properly?

So asking for someone with 5 years' experience means that only skilled operators will apply. So the issue is being able to use the equipment properly - NOT the 5 years' experience.

In your application you simply illustrate your competence on the relevant equipment. You may have only 2 years experience but you still could get the job.

Another example: What about 'Must have degree'?

Your solution is simple. Ask yourself - why is there so much emphasis on the DEGREE itself? Why would they want the degree? Specifically, what will it bring to their company? How would it benefit them?

The answer to those questions give you the RIGHT approach to take for your application and allow you to overcome the 'lack of a degree' problem you may face. It's not the degree they want. It's the benefits and results that the degree promises. Work out what they are, pitch your application there, and you'll have the approach you need to sidestep the degree.


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Job-Secrets-Revealed Some Rights Reserved For the past 10 years we have worked with job candidates from executive level to long term unemployed and we developed strategies, books and innovative technology that ENHANCES any candidate's image.