To an employer, time is money... and money is money. Anything that will save an employer money has got to be good for the employer.
If you can save the employer money it's got to be good for the employer and you. By answering an ad in the paper you become part of the problem not the solution. You are just one of hundreds of people that an employer has to deal with. You need to become part of the solution to an employer's problem.
To be part of the solution, you need to find companies that are in need of good staff. Let me say it again. You need to find companies that are in need of good staff. The companies that need good staff the most are fast growing. companies both large and small.
Bigger is not better...
Many people send unsolicited resumes to high profile companies thinking that a large company will have a job for them... University graduates unfortunately do this and fail to see why it doesn't work.
Coca-Cola in my region alone receives around 40 unsolicited resumes a day and about the same number in phone calls from people looking for work. That's around 10,000 applications a year over and above what they receive when a situation becomes vacant and is advertised. Obviously people see Coca-Cola as a desirable company to work for, what they don't see is the amount of other people applying. Your application would have to be powerful to stand out from the crowd in this case.
Some of our larger corporations have retrenched thousands of staff or offered voluntary redundancies in the last few years and yet they still get inundated with resumes. The fact is that large corporations aren't the oasis of jobs that many people think they are.
Imagine you are an employer and you've retrenched 500 staff or perhaps were downsizing. You receive applications from people looking for work. What are their chances of being offered a job? What does it say about the applicants?
Obviously they have no understanding of your business. If they'd taken the time to do some research they would have known you weren't in a position to hire. Because of this you can assume that these people don't necessarily want to work for you. They just want work and don't care where they get it.
When you're green you grow
Many small businesses are growing faster than our most famous corporations. You'd be surprised just how many large corporations grew out of a garage. Apple computer company was one.
If a large high profile corporation laid off 1000 workers, do you think they're likely to hire someone soon? If a small company is growing at a rate of 50% a year. Would they be looking for staff?
I'll bet in the early days Steve Jobs and Steve Wozniak, the founders of Apple, heard from just a few dedicated computer buffs and gave most of them jobs (not to mention share options which made some of them millionaires).
It's easier to join a company on the way up than at the top... or worse still... the way down. So your task is easy, you just need to find fast growing companies... large and small. To do this you're going to need to do some research and not be afraid to ask for help.
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